The Shopify–OpenAI relationship could make AI shopping more useful. Citewell examines the harder question beneath it: whether businesses have a reasonably equal opportunity to supply information before AI systems select what to show.
Understand the change. Keep your knowledge at the centre.
Search systems and AI products evolve. Citewell’s work starts with what your organisation genuinely knows, what it can substantiate, and what it chooses to make useful and discoverable.